Targets story began in 1926 when two men, George Lindsay and Alex McKenzie, opened a drapery store in Geelong, Victoria after signing a partnership the previous year. The store primarily sold dress fabrics, manchester and furnishings. A pioneer of discount retailing, Lindsay's business methodology was 'half the profit, twice the turnover’.

By 1968, Lindsay & McKenzie Pty Ltd had grown to 14 small stores around Victoria. Myer Emporium Ltd, recognizing the growth potential, bought the business and the company became Lindsay's Target Pty Ltd. Later on, in November 2007, Target was acquired by Wesfarmers.

Over the years, the store department chain has expanded and grown successfully. Target has multiple stores throughout Australia and The Target division provides employment for over 13,000 team members right across the country as well as a product sourcing presence in Asia.

Target offers a wide range of branded products including their own private label Target Denim. Some of the famous brands that Target commercializes are Ambra, Belle Curve, Bonds, Fila, Jockey, Lily Loves, Lonsdale London, Maxx, Mossimo, Piping Hot, Preview, Underworks, Commons, Graphite Workwear, Mr Big, Swag, Zoo York, and more.

There are many ways of saving money with Target. You can check out their website for their latest sale deals with multiple discounts for their different categories. Target offers seasonal and monthly sales with up to 50% off.

Target’s main competitors include other Australian department shops such as Chrisco, Myer , Kmart, Costco Wholesale, The Home Depot, and The Bon-Ton Stores.

Customers can find exclusive benefits by subscribing to Target’s newsletter. Receive special offers, deals and the latest arrival delivered right to your inbox.

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The brochures and catalogs contain the best weekly, monthly and yearly promotions, with offers and discounts available today in stores. To check the updated prices you can also browse the official website online: https://www.target.com.au/