Blue Illusion was founded by Donna and Danny Guest in 1986 in Melbourne, Victoria. The company started with the goal to make the couple’s dream come true. Blue Illusion was created as a boutique that celebrated the spirit of women, their passion for life and generosity of heart. The time went by and the company grew. Today, they have over 100 boutiques in Australia and New Zealand still guided by this ethos, under the pillars fashion, lifestyle and community.

Blue Illusion commercializes its own brand as they create their own products. They create new collections constantly. One of their recent ones is the Olivia Newton – John ‘s collection, which was designed in collaboration with her, with the goal to raise money for the ONJ cancer and wellness charity.

Blue Illusion offers sales on selected products every week. You can check them on their online catalogue and in-stores. Also, at their Outlet stores you will find lower prices that will help you to save money while shopping at Blue Illusion.

Blue Illusion’s top competitors are stores like Promod; Stylebop;Factorie, Glassons,Sussan Corporation; Globusmail; Kookai Australia; Crew Clothing; Cotton Traders; and Reiss, among others.

Blue Illusion provides many benefits to their clients. One of them is their free shipping on purchases over $150. You can also subscribe to their newsletter and get all the information and latest news about their products and prices as well as the events that they organize. Blue also gives you the possibility to book a stylist and get advice from their best experts.

Blue Illusion offers amazing Black Friday deals and discounts to help you save money on everything you need. Unlock the best offers of the season and shop like an absolute bargain expert.

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The brochures and catalogs contain the best weekly, monthly and yearly promotions, with offers and discounts available today in stores. To check the updated prices you can also browse the official website online: https://www.blueillusion.com/