Sephora was founded in 1970 by Dominique Mandonnaud in Paris, France as a visionary beauty-retail concept. Mandonnaud continued to expand the Sephora brand through the 1990s, opening more stores in France and starting the company’s expansion across the world, including beauty and cosmetic products to their catalogues.

Australia received their very first Sephora store in 2014 located in Sydney’s Pitt Street Mall. Since then, it has successfully launched an online store and already opened 20 stores across the country.

Today, Sephora is not only the leading chain of perfume and cosmetics stores in France, but also a powerful beauty presence in countries around the world, operating hundreds of stores and bringing their high-quality branded products to customers from every region.

Sephora sells and distributes nearly 3,000 brands, alongside its own private label, Sephora Collection. Some of their branded products include NARS Cosmetics, Too Faced Cosmetics, Fenty Beauty, Milk, Anastasia Beverly Hills, Urban Decay, Lancôme Cosmetics, YSL Beauty by Yves Saint Laurent, Tatcha, Huda Beauty, Kat Von D, and Bobbi Brown Cosmetics.

Sephora offers its customers free shipping for orders $25 and above. The retailer also has a Sale section available through their website where customers can check out their latest deals and get up to 50% off on their purchases.

Sephora’s main competitors include local beauty products retailers like Adore Beauty, Be Coyote,The Body Shop,David Jones, Priceline,ModelCo,Recreste Yourselft,, The Iconic, and Chemist Warehouse.

There are many ways to get exclusive benefits at Sephora. Sign up for a Beauty Pass membership and view personalized recommendations just for you. Download Sephora’s Mobile App and get exclusive gifts also including app-only offers, exclusive deals, early launches and earn 40 Beauty Pass points to start shopping immediately. Don’t forget that customers get a free sample with every Sephora purchase.

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The brochures and catalogs contain the best weekly, monthly and yearly promotions, with offers and discounts available today in stores. To check the updated prices you can also browse the official website online: https://www.sephora.com.au/