Adidas was founded in Germany in 1949 by Adolf Dassler. The company has its origins in the German town of Herzogenaurach and in the beginning it was called Gebrüder Dassler Schuhfabrik (Dassler Brothers Shoe Factory), Adolf or better known as Adi, was involved in the production of shoes and his brother, Rudolf, marketed them.

Years later, the company became known as Adidas and diversified its products into the manufacture of sports apparel. In 1963, the company was the official supplier and sponsor of the Soccer World Cup.

Since then, the company has experienced a strong growth process and landed in many countries. In Australia, Adidas landed in the mid-1970s selling cricket footwear. Nowadays, Adidas operates in the country selling its products through its online store and mobile app.

Adidas is a leading manufacturer of sports footwear and apparel, which is why it sells products under its own brand name.

Saving money at Adidas Australia is possible by becoming members of the Adidas Creators Club. This way, they get free shipping on purchases they make through the online store. Also, by subscribing to the Newsletter customers get a 15% discount to enjoy on their first purchase. Also, Adidas usually launches seasonal discounts for example for winter, autumn, spring and summer. In turn, they often advertise offers and discounts on social networks.

Adidas competes in Australia with other worldwide recognized brands such as Nike and Puma.

Adidas offers its customers in Australia high quality products that are backed by the brand's international quality guarantee. Customers can purchase the products in the online store or via the mobile app and have them delivered to their home. On the other hand, Adidas offers exclusive customer service.

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The brochures and catalogs contain the best weekly, monthly and yearly promotions, with offers and discounts available today in stores. To check the updated prices you can also browse the official website online: https://www.adidas.com.au/