In the 1980s Lorna Jane Clarkson noticed the women’s workout apparel market had very limited options and decided to start making her own. The students in her aerobics class loved her designs and asked her to make clothes for them, and by 1988 Lorna was dedicating full time to this business.

In 1990 Lorna Jane and her partner, Bill Clarkson, opened their first store in a popular mall in Brisbane. The logo is made of three rhombuses representing a stylized L and J letters joined together.

In the year 2000 Lorna Jane opened a larger factory to accommodate a growing clientele.

From 2008 the company’s expansion sped up, reaching locations all across the country. Lorna Jane started a charity program in 2010 along with the Salvation Army to help the victims of the Queensland floods. By 2017 the program had gathered and donated more than 45,000 items of clothing.

All of Lorna Jane’s products are designed and created by the company’s team. Some of its more famous collections are the Active Essentials, Amy Collection, Lotus Collection, Dopamine Brights, Psychedelic 70’s, Cali Callin, Amped Up Tropics, Sunset Sessions, Vacation Meditation, Speedway, Retro Revival and Urban Bloom.

Don’t miss Lorna Jane’s promotions and seasonal sales. Take your used clothing to Lorna Jane’s Swap Shop and receive store credit back.

Lorna Jane competes with similar stores, like Lulu Lemon, Gum Tree, Myer, Big W and Target.

Lorna Jane opens its doors from Monday to Thursday from 9 am to 5:30 pm, Fridays from 9 am to 9 pm, Saturdays from 9 am to 5 pm and Sundays from 10 am to 4 pm.

Lorna Jane has over 140 locations in Sidney, Melbourne, Adelaide, Western Australia and Queensland.

Visit Lorna Jane’s web store to learn about its limited-time deals and offers. Check out its Featured section for trendy clothes at reduced prices.

Subscribe to Lorna Jane’s newsletter and get 15% off your next purchase. Lorna Jane gives free standard shipping on orders over a minimum amount.

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