Dan Murphy's was created in 1952 by an Australian winemaker called Daniel F. Murphy. Murphy created the first wine club in the country and learned the trade working with his father, who owned a small liquor store. In 1952, Dan opened his first store near his father's store to expand the family business.

Over the years, Dan Murphy's gained a reputation for the fine quality of its catalog, opening five new locations across Victoria. In 1988, Dan Murphy decided to sell the business to Woolworths, a move that turned the group into one of Australia's biggest alcohol providers.

In 2019, Woolworth created the Endeavor Group to handle the liquor business. Since then, **Dan Murphy's **has been one of their main chain stores, expanding to other regions of the country and supplying individual customers, hotels, and restaurants.

**Dan Murphy's **has a generous catalog of brands, including, Johnnie Walker, Jack Daniels, Highland Park, Penfolds, Under Wraps, Wynns, Wolf Blass, Coopers, 4 Pines, Stone & Wood, Feral Brewing Co, Sierra Nevada, Mercury, Somersby, Jim Bean, Smirnoff, SOFI Spritz, Vodka Cruiser and many more.

There are many ways to save money at Dan Murphy's. You can browse their weekly deals, subscribe to their newsletter to get information on clearance and seasonal discounts or you can go to the Offers section at their website to find special promotions.

Dan Murphy's competes with local and international brands. Their main competitors are Wesfarmers brands First Choice Liquor, Vintage Cellars, and Liquorland, BWS.

The best way to get exclusive benefits at Dan Murphy's is to be part of their VIP Club. My Dan's membership includes 300 exclusive offers, VIP invitations to events, prizes, early-bird specials, and other amazing perks.

Dan Murphy's offers amazing Black Friday deals and discounts to help you save money on everything you need. Unlock the best offers of the season and shop like an absolute bargain expert.

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MyDeals365 brings you the best Dan Murphy's discounts and booklets. Discover the current offers that this store has for you and find out the best discounts in Dan Murphy's venues near you. Get the very best offers right now with MyDeals365 and discover what this popular organization can offer you. If you are looking for quality drinks that will amaze your guests, Dan Murphy's is the place to go. Compare prices between different stores and take advantage of all the promotions this chain of stores has for you right away.

The brochures and catalogs contain the best weekly, monthly and yearly promotions, with offers and discounts available today in stores. To check the updated prices you can also browse the official website online: https://www.danmurphys.com.au/dm/home