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The company’s origins date back to November of 1899 when August Horch founded A. Horch & Cie. Motorwagen Werke in Cologne, but due to disagreements between himself and the board of directors, he left his company in 1909. Immediately afterwards, on July 16, Horch founded a second company in Zwickau called “August Horch Automobil Werke”. Since his name was already in use and protected by a registered trademark, the Reich court forced him to rename it. The first automobile of Audi Automobilwerke (abbreviated as Audi), the Audi Type A Sport-Phaeton , was produced in 1910 in Zwickau. Over the following years, the company continued growing and expanding throughout Germany and beyond, reaching countries like Australia. Today, Audi is the high-end subsidiary and technological showcase of the Volkswagen group.

Audi mostly competes with other similar sites and companies also operating in Australia. Some of the companies Audi competes with include ALL CRASH, Century, Katana, Penrite, Tridon, SCA, ToolPRO, and Castrol.

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