Innovations was established in 1985 as one of the two divisions operating under The Direct Group, a direct to consumer retailer founded in 1981 that began selling a small range of jewelry only to the member lists of two credit card companies. Over the years, Direct Group was able to grow their product range and also expand their borders. The company started selling and marketing to not only Australia, but also New Zealand and Asia, communicating directly with its customers through their online, print, television and digital publishing. Both Direct Group and Innovations became a trusted provider of products and services to the senior demographic which is often not effectively reached by traditional and online retailers.

Innovations is now Australia’s leading home shopping organisation accumulating more than 2 million Australian and New Zealand customers thanks to their wide variety of products offered in their different catalogues.

Innovations mostly sells and distributes their own products, which are sourced through well-established international and local supply chains. The company also works with recognised brands for some of their hampers and food deals such as Random Harvest, Grandma’s Wilds, Beech’s, Niederegger, Borgo de’ Medici, among many others.

Innovations is widely known as a low-price general merchandise online and catalogue company. You can check out their lowest price section on their website to find their best deals with multiple payment options available for you. Innovations also offers a special guarantee in case customers might not find themselves satisfied with a product and then return the items in their original condition for a full refund.

Some of Innovations competitors are similar direct-to-consumer retailers such as IKEA , Big W, Myer, Early Settler, Australia Post Catalogue and MagnaMail.

Sign up for Email Updates right on their website and be the first to get exclusive offers and previews just available for you. Customers can also order a copy of any of Innovations’ catalogues by signing up and selecting the catalogues you would like to receive. Alongside your order, Innovations’ offers their customers a free gift.

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Innovations provides a fuss-free, risk- free shopping experience without the need to leave your house. Try out any of Innovations multiple catalogues through their website or you can also request their mail catalogue to start finding out more about their wide variety of products available for customers. Start shopping!

The brochures and catalogs contain the best weekly, monthly and yearly promotions, with offers and discounts available today in stores. To check the updated prices you can also browse the official website online: https://www.innovations.com.au/