Innovations was established in 1985 as one of the two divisions operating under The Direct Group, a direct to consumer retailer founded in 1981 that began selling a small range of jewelry only to the member lists of two credit card companies. Over the years, Direct Group was able to grow their product range and also expand their borders. The company started selling and marketing to not only Australia, but also New Zealand and Asia, communicating directly with its customers through their online, print, television and digital publishing. Both Direct Group and Innovations became a trusted provider of products and services to the senior demographic which is often not effectively reached by traditional and online retailers.

Innovations is now Australia’s leading home shopping organisation accumulating more than 2 million Australian and New Zealand customers thanks to their wide variety of products offered in their different catalogues.

Innovations joins the Black Friday and offers great savings opportunities, with unmissable discounts on selected products from leading brands for the home.

At My Deals 365 you will be able to find the best Innovations brochures to renovate your home, decorate with style and give a distinctive touch to your home.

During the next Black Friday, which this year is on November 24, you will enjoy discounts on decorative items, furniture and home accessories of up to 50%, among which stand out armchairs, sofas, chairs, indoor tables, outdoor tables, lighting, mirrors, plates, glasses, tablecloths, wardrobes, hallways, TV furniture, office desks, gaming chairs, ergonomic chairs, coffee tables, etc.

As its name suggests, Black Friday takes place on Friday, but most stores extend their offers throughout the weekend, such is the case of Innovations, which has all kinds of discounts on furniture and household items, with cutting-edge designs, functional and super economical.

In addition to the catalogs of the most prominent home stores in the country as Innovations, in the My Deals 365 blog we give you tips and advice to take advantage of the offers of Black Friday, with recommendations to enjoy the promotions, compare prices and avoid falling into scams.

Like every Black Friday, My Deals 365 is the best place to know in advance the most important offers for the home in Australia.

Innovations provides a fuss-free, risk- free shopping experience without the need to leave your house. Try out any of Innovations multiple catalogues through their website or you can also request their mail catalogue to start finding out more about their wide variety of products available for customers. Start shopping!

The brochures and catalogs contain the best weekly, monthly and yearly promotions, with offers and discounts available today in stores. To check the updated prices you can also browse the official website online: https://www.innovations.com.au/