After learning the trade in his father’s store, George James Coles opened the “Coles Variety Store” in 1914 in Melbourne. The business expanded through the years, and in 1958 incorporated food retailing with the acquisition of 54 John Connell Dickins grocery stores. The following year Coles also bought the Beilby’s chain, and 265 Matthews Thompson grocery stores the year after that.

In 1960 the company opened its first supermarket under the Dickins name. In 1962 the name was changed to Coles New World. By 1973 Coles owned and operated stores in all Australian capital cities.

In 1991 the stores were rebranded as Coles Supermarkets, and in 1998 shortened it to its current name, Coles.

In 2008 Wesfarmers purchased Coles Group Limited, although the two demerged in 2018.

The company added their own private-label clothing to their inventory in 2011.

Currently Coles has over 800 stores spread throughout Australia.

Coles sells multiple exclusive brands, such as Urban Coffee Culture, Coles Finest, their dietary and lifestyle brands Wellness Road, I’m Free From, Nature’s Kitchen and Coles PerForm, Wild Tides, Coles Mexico, Coles Organic, Coles Kitchen, Daley St Coffee, I’m Perfect, Slow Hills, KOi, Woofin’ Good, Green Choice, Graze, Elevate, CUB, Zena Haircare, Coles Asia, Coles Breakfast on the Move and iON. Coles’ brands won 11 prizes in the 2021 Product of the Years awards in categories from health and beauty to bakery, coffee and fresh meat.

Sign up to Coles’ newsletter to get their weekly specials, cooking tips and their latest news. Find the Catalogues & Specials section of Coles’ webstore for their new arrivals, limited-time deals, half price specials, everyday low prices and sales.

Coles’ main competitors are other large retailers, such as Carrefour, Tesco, LIDL, Woolworths, Walmart, Kröger, Target, Amazon, Home Depot, Ikea and Aldi.

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The brochures and catalogs contain the best weekly, monthly and yearly promotions, with offers and discounts available today in stores. To check the updated prices you can also browse the official website online: https://www.coles.com.au/