The history of Liquorland dates back to 1937 with the founding of the company in Australia and it was not until 1972 that the trademark was registered by Michael David, a businessman with a long trajectory in the Australian market in the commercialization of liquors. At that time Liquorland was owned and operated by a group of wesfarmers.

In 2007, the wesfarmers bought Coles Group and Liquorland has been part of that company ever since.

In addition to Liquorland Coles Group operates two other liquor store brands. Nowadays, Liquorland has over 700 stores spread across Australia and most of these are close to Coles Supermarkets.

Liquorland sells products from well-known brands such as 148 Browns Road, 19 Crimes, 42 Degrees South, Abbey Vale, AJ, Alluvial, Alte, Angove, Annie's Lane, Aradon, Audrey Wilkinson, Aura, Banrock Station, Barton & Guestier, Biou, Beyond the Wilderness, Bertaine, Bird In Hand, Andrew Garret, B Francois, Bimbadgen, Bosco, Bollinger, 1800, Absolut, Actual, Johnny Walker, Aerstone, Alipus, Ailsa Bay, Aberlour, Aberfeldy, Armada, Ardbeg, Applewood, Auchentoshan, Dimple, De Valcourt, ead Mans, Crystal Head, among others.

Saving money at Liquorland is very easy by taking advantage of the offers and promotions they publish on their official website. At Liquorland online store, customers can find a wide selection of products at discounted prices. On the other hand, customers can save by taking advantage of free shipping on purchases over $100. Also, in the "Specials" section on the Liquorland official website it is possible to find products with great discounts.

Liquorland competes in Australia with other chains of stores focused on the sale of liquors such as Dan Murphy's, Nicks Wine Merchants, Prince Wine Store, Cellarbrations, Vintage Cellars, BWS, among others.

Liquorland offers its customers a wide assortment of products from a large number of brands. In addition, they have the possibility of buying products in the online store and taking advantage of the "Click & Collect" service, through which they can pick up their products in 30 minutes at the nearest store. *Liquorland joins the FlyBuys program, which allows customers to earn points by shopping and then redeem them for flight tickets.

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The brochures and catalogs contain the best weekly, monthly and yearly promotions, with offers and discounts available today in stores. To check the updated prices you can also browse the official website online: https://www.liquorland.com.au/