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The company’s origins date back to November of 1899 when August Horch founded A. Horch & Cie. Motorwagen Werke in Cologne, but due to disagreements between himself and the board of directors, he left his company in 1909. Immediately afterwards, on July 16, Horch founded a second company in Zwickau called “August Horch Automobil Werke”. Since his name was already in use and protected by a registered trademark, the Reich court forced him to rename it. The first automobile of Audi Automobilwerke (abbreviated as Audi), the Audi Type A Sport-Phaeton , was produced in 1910 in Zwickau. Over the following years, the company continued growing and expanding throughout Germany and beyond, reaching countries like Australia. Today, Audi is the high-end subsidiary and technological showcase of the Volkswagen group.